The dooloop was invented in 2018 by Beth Herriman, inspired by the chaos of walking her two newly rescued basset hounds—who were terrified of everything except each other. Walks quickly became a daily tangle of leashes, legs, and juggling bags of dog waste as the pups pulled in opposite directions. Frustrated by the lack of a simple, hands-free solution, Beth created the dooloop. What started as a personal fix became a consumer product, officially launching in 2019.
Beth Herriman says the inspiration for the dooloop came from an unlikely place—a potato masher she spotted in a hardware store. The result is a simple yet clever solution: a loop that securely holds multiple bags of dog waste, even unknotted ones. It’s easy to use—just push the bag through and pull down, all with one hand.
The dooloop is proudly manufactured in Maine, with sustainability and ethics at the forefront. It's made from non-toxic, BPA- and PFAS-free recycled plastic and is hand-assembled, with packaging designed to eliminate single-use plastics.
When asked about the challenges she faced in creating the product, she shared: “I had zero background in business, manufacturing, or the pet industry. I’d been a stay-at-home mom for over 20 years. So launching a product like the dooloop—especially in such a crowded market—was no small feat.”
The dooloop is carving out a new category in the saturated pet space. While most people have reluctantly adapted to holding bags of dog waste, the dooloop challenges that norm. Unlike small hooks or slits on leashes—which are fiddly, require two hands, and typically hold just one bag—the dooloop offers a simpler, more efficient solution.
“My biggest ongoing challenge is amplification,” she adds. “I’m self-funded, with no formal marketing experience or budget. Getting the word out is hard—but I believe in the product, and I know it solves a real problem for dog owners.”
The original dooloop has evolved — it now features a “tail” that holds any standard roll of waste bags (with a core), in addition to used bags. This added functionality makes it even more convenient for dog owners on the go. The design is protected by three patents, including two utility patents, and now comes with durable Velcro straps — made in the U.S. — replacing the original ball chains for easier leash attachment.
The goal is to have the new dooloop available for purchase starting in November—on Chewy, thedooloop.com, and, hopefully, in select local stores.
