More Reasons to Advertise Consider the results of a reader survey by another monthly dog newspaper.
- 50% of readers read the newspaper cover to cover.
- 97% of readers watch ads for new businesses and available services.
- 86% of readers would like to know more about businesses that would make a point of being considerate of their pets.
- When 88% of readers buy things like furniture and carpeting for their homes, they consider what quality, color, and ease
of care they’ll need to accommodate their companion animals.
- 84% of readers take their pets with them on errands.
- 88% of readers take roadtrips with their pet.
- 64% of readers bought a vehicle with their pet in mind. (And many of the 36% who didn’t wrote that they would next time.)
Consider your possible dog connections…
- Real-estate: selling a piece of property that has a perfect yard for a dog?
- Dry cleaners: how else will the yellow dog hair come off your good black coat?
- House cleaning or carpet cleaning: what pet owner doesn’t need these services?
- Hotels and B&B's: does your establishment welcome pets? Let the tourists know!
- Own a dog yourself? Let folks know!
No obvious dog connection? Even Dairy Queen sells "doggie dishes"! Banks and gas stations hand out dog biscuits. Show potential customers that you are dog-friendly!
