More Reasons to Advertise Consider the results of a reader survey by another monthly dog newspaper.

• 50% of readers read the newspaper cover to cover.
• 97% of readers watch ads for new businesses and available services.
• 86% of readers would like to know more about businesses that would make a point of being considerate of their pets.
• When 88% of readers buy things like furniture and carpeting for their homes, they consider what quality, color, and ease of care they’ll need to accommodate their companion animals.
• 84% of readers take their pets with them on errands.
• 88% of readers take roadtrips with their pet.
• 64% of readers bought a vehicle with their pet in mind. (And many of the 36% who didn’t wrote that they would next time.)

Consider your possible dog connections…

• Real-estate: selling a piece of property that has a perfect yard for a dog?
• Dry cleaners: how else will the yellow dog hair come off your good black coat?
• House cleaning or carpet cleaning: what pet owner doesn’t need these services?
• Hotels and B&B's: does your establishment welcome pets? Let the tourists know!
• Own a dog yourself? Let folks know!

No obvious dog connection? Even Dairy Queen sells "doggie dishes"! Banks and gas stations hand out dog biscuits. Show potential customers that you are dog-friendly!