Newspaper Advertising Rates and Guidelines
If you sell products for dogs or dog lovers in Maine, Downeast Dog News should be the easiest advertising decision you make. We are glad we advertise... we made the right decision.
—Agatha and Louise, Portland, Maine
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Circulation
15,000-17,000 copies per month of Downeast Dog News are available free of charge at pet supply stores, veterinary offices, groomers, doggie daycares, tourist information centers, coffee shops, grocery stores and pet-friendly businesses in Maine. Find a paper.
Advertising Rates (per month)
| Ad size | 3 month minimum | The longer you advertise, the lower your rate |
|---|---|---|
| 1/16 page | $65/mo | ...down to $45/month |
| 1/8 page | $115/mo | ...down to $90/month |
| 1/4 page | $220/mo | ...down to $165/month |
| 1/2 page | $405/mo | ...down to $355/month |
| Full page | $750/mo | ...down to $650/month |
| Business directory Black and white only | $39/month | |
Color advertisements: add 25% (call for availability)
Download the full rate chart (PDF)
Benefits
- Your ad will appear in the online version of the newspaper reaching an unlimited number of new customers via the web. We'll link the ad directly to your website for an additional $10/mo.
- Free calendar postings for dog events
- 10% nonprofit discount
- Reach thousands of potential customers while they're reading about what they love: dogs!
Deadlines
Deadlines are typically the 15th of the month for the following issue.
Submission guidelines
Ads and ad materials should be submitted as electronic files as an email attachment or on disc when possible.
Accepted formats:
- TIFF or JPG — minimum 200 dpi
- PDF — use print resolution and with fonts embedded
- EPS — fonts outlined or embedded
Your ad will not be published without your approval. We provide proofs via email (PDF attachment). All ads must be approved prior to publication.
Ad sizes
| Horizontal | Vertical | |
|---|---|---|
| 1/16 page | 4.85" x 1.6" | 2.25" x 3.5" |
| 1/8 page | 4.85" x 3.5" | 2.25" x 7.3" |
| 1/4 page | 10" x 3.5" | 4.85" x 7.3" |
| 1/2 page | 10" x 7.3" | 4.9" x 14.65" |
| Full page | 10" x 14.65" | |
| Biz directory | 2.3" x 2" | |
Need an ad designed?
Downeast Dog News offers in-house ad design services. Please contact Wendi Smith for more information.
Questions?
Call (207) 998-2605 or info@downeastdognews.com.
